Salt Floral
Branding for Salt Floral, a Philadelphia-based florist dedicated to seasonality and supporting the local supply chain. The events that Salt Floral touch overflow with playfulness and whimsy. This branding package included: logo, branding elements, and pricing menu.
The Rundown: When I got this project, I was super excited because I know the client personally, and she has THEE coolest style and gives free-riegn. I started exploring different graphic styles that highlighted contrast and natural textures. I really liked the rawness of some of the paper-like and dated filters that I found, so I ran with that. My client is also a printmaker, so we played around with the idea of making the brand mark look kind of etched and rough. As far as type, I wanted to stay away from anything too modern and simplistic looking, and land on something funky to highlight the brand’s personality.
Logo
The job of a florist is to create a memorable experience between nature and people, right?
I designed this logo to show that relationship;
two hands coming from different ways, bound by a plant, connected by a portal to nature.
Style-wise, I created a lino-block print inspired mark. I tried to replicate the cuts by creating slivers of negative space. I also added a paper-like texture to the logo to support the block print style.
